Riding high on his two back-to-back superhits, actor Akshay Kumar seems to be much in demand when it comes to brand endorsements as well.

With several endorsement deals under his belt, insiders reveal that the actor is currently being pursued by two more leading brands and one of them is even offering the actor a hiked price to switch from his current brand to theirs.

According to trade, Akshay’s stakes in the endorsement deals have shot up considerably since his Rs 100- crore successes — Rowdy Rathore and Housefull 2 before that. “Akshay has always been in demand when it comes to brand endorsements, and the hits have now only consolidated his position further in the ad world.

The fact that he is rather choosy has helped maintain that exclusivity factor,” says trade analyst Komal Nahta. A source from the brand market reveals that Akshay is one of the safest bets in the industry.